Samsung - Email Broadcasts

A set of imaginative email broadcast designs that targeted recent purchases of Samsung high end monitors. The intent is to boost engagement, encourage positive reviews, and increase investment in the Samsung brand. I worked on a great team at Razorfish that contributed to the quality of work. I art directed with creative director supervision. We had a great support system of project and account management along with the team at Movable Ink who handled the broadcast technology seen in the countdown timer. Imagery is property of Razorfish and Samsung respectively.

Samsung - leave a review and win promotional emails

Hero set of three promotional emails.

Special set of high reach email broadcasts. The target was recent purchasers of Samsung monitors. These looks varied across potential owners. The visuals would be AB tested against a more standard general version (not shown). A large part of the intent is to boost the engagement of recipients leaving review and ideally positive reviews. Inclusion of a countdown timer, animated GIFs, chance to win money, and high quality imagery aligned to the owner's purchased monitor helped drive a prospective open rate of 20% along with a .34 CRV.

Presentation materials showing three email concepts in a row. All three concepts were used in AB testing and featured to all US owners of a monitor in a timeframe.

GIF Motion Examples

These examples show a relatively simple set of animations used in the final work. The animated portions were created in After Effects and heavily optimized for email broadcast needs.

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